“No matter your experience level, Just Enough Research is a bible of insight driven design. It’s highly practical, to the point and digestible, while giving clear guidance on how to actually perform insightful research and knowing when you have enough.

Can’t recommend it enough!”

“Just amazing. It’s a mindset changing book 🧠 plus a back to basics must-read

It sure raised more questions than answers…and that’s great”

“The book was so helpful, it became a shorthand, tongue-in-cheek reference in our team that helped settle a lot of debate – we simply asked ourselves two questions: “What does Erika say about this in the book?” and then, “What should we want to say about this?”. This resource is an ideal field manual for people just starting out in design research, as much as it is a vital resource for seasoned practitioners leading research teams.”

“Just Enough Research brilliantly distills the essentials of research into simple, digestible insights, emphasizing the critical difference between the questions we ask and the answers we truly seek. It’s an indispensable guide for researchers at every level.”

“I teach and mentor folks in UX Design, and this is the #1 book I recommend to my students.”

“Simply put, Just Enough Research is probably the best single point resource on Design Research I’ve come across. ”

“Just Enough Research is hands down the most useful and practical guide to doing research in the real world.

I regularly revisit it and recommend it to every one of my team members (and clients)!”

“
I’ve recommended this book to more people than I can count. It’s a must-have for anyone doing research in the real world.”

“It would probably not be the last book you read about research, but it should definitely be among the first.

While at the time it helped younger-me loop information into some of my more complex design processes, revisiting it a decade later helped older-me back into simplicity.

Really recommend this one.”

“I initially dismissed it, thinking it would be just another book covering the same basics.

But when I finally read it, I couldn’t put it down. It addressed all my doubts, clearly and without irrelevant business anecdotes, using language that felt like having a mentor guiding me through the research process. Just Enough Research became my favorite book of my Master’s program—and my career.”

“Just Enough Research has been on my recommended reading list for my students for years. I’ve advised hundreds of aspiring UX professionals and researchers to start with this book if they want to better understand the benefits of a serious but sufficient user research phase. And to help convince reluctant sponsors of the value it brings them.”

“
Just Enough Research is a book I always recommend. I give it to everyone who joins my team and have used Erika Hall’s thinking in forming the basis of the programs I’ve helped set up or run.”

“A no-brainer starter and a reference book for any determined problem solver working at the intersection of customers and products. The overarching advice of efficient — just enough — research applies to projects and problems of any size.”

“I’ve recommended this book so often in the last 5 years, it’s not funny. Although Erika’s book IS actually funny, which is no mean feat for a book about doing better research. Read it even if you know and do research (it will reassure you that you’re not the only one who cares). And especially read it if you’re still learning about research and need a common sense guide to hold on to amongst all the fluff and nonsense.”