Look, we get it. Reality can be a giant bummer. There is all sorts of complexity and nuance and situations that don’t fit into tidy categories. You’re just trying to get through your workday with a few key illusions still intact.
Just Enough Research was written to ease apprehensive designers and business people into critical thinking and sufficiently rigorous processes.
But maybe a high-quality trade paperback with legible type is still too intimidating. Maybe you need to trick a wary colleague, or yourself, into reconnecting with a childlike curiosity about the world. The shitty pulp edition has the information you need, but don’t want to read, packaged to look sketchy as hell—each image and diagram lovingly handcrufted.
Be assured, all the “good” parts are intact.
The respectable, professional (sort of) version is here. But if you already have one of those on your shelf, get this one, too. It’s even more absorbent.
WHAT’S NEW IN THE 2024 EDITION?
You’ll need to buy it to find out. That’s the research part.
WHERE CAN I BUY IT?
You can buy it online from your favorite retailer. (Sometimes it takes a week or two for the database to update.) You can also walk into your local and ask them to order it (ISBN: 9798989358779). You can even tell them how excellent it is and suggest they order a few to keep in stock.
also at your local amazon & others
“Oh, great. Now I have to buy this one, too. ”